We are all familiar with Helvetica Man. He was designed in the mid 1970s as part of a system of “international” icons, in a collaborative project with the AIGA and the US Department of Transportation. The system aids travelers to baggage claim or the bar in large transportation hubs like airports and train stations.
Helvetica Man has served us well over the years. Developed and drawn in a rational, reductive style, he and Helvetica Woman seem a bit drab and dull after almost 50 years of guiding us to the restrooms. You might even see people and businesses poke fun at them in advertising and other communications. When he’s not helping us on a map, he’s out and about.
Despite his age, Helvetica Man continues to adapt to many different cultures. At times he may seem a bit mischievous. Ireland is a wild and beautiful place, and here he’s taken on a life of his own. He’s a rather adventurous, outdoors kind of fellow and can often be seen on the brink of catastrophic injury, or perhaps death.
Here’s a smattering of the shenanigans he’s found himself in on the Emerald Isle.
This is a real sign in the restrooms in Glendalough! Does the white X mean these activities are ok?